Marketing in Malta: What’s Working (and What’s Just... Outdated)
Marketing in Malta: Some businesses in Malta are nailing their marketing — others are hanging on to old-school strategies that don’t really work now. Some businesses are absolutely nailing it — showing up online, building loyal followings, and creating real connections. Others? Still stuck in the “print flyer and pray” era.
As someone working with brands right here on the island, I see it all the time: the stuff that works now vs the things we probably need to leave behind. So, here’s a no-BS breakdown of what’s actually getting results in Malta right now — and what’s not.
✅ What’s Working Right Now
- Being Real Online
People want to see the person behind the business. Whether you’re a one-woman show or a small team, showing your face and sharing your story builds trust (and curiosity). And in a tight-knit place like Malta, that matters.
Tip:
Don’t overthink it. Post that behind-the-scenes photo. Talk to the camera on stories. Let people get to know you.
- Word-of-Mouth — But Make It Digital
Word-of-mouth is still huge here, but now it looks more like WhatsApp chats, tagged Instagram stories, or someone recommending your biz in a Facebook group. If people love what you do, they’ll talk — online and off.
Tip:
Make it easy for people to share your stuff. Create a vibe worth talking about. Offer small “surprise and delight” moments that turn customers into fans.
- Crystal Clear Messaging
If I land on your page and still don’t know what you do… I’m clicking out. People want fast, simple, clear messaging — not fluffy buzzwords.
Tip:
Say what you do, who it’s for, and why it matters. Be specific. “Helping beauty brands stand out online” says way more than “digital solutions for businesses.”
- Looking the Part
Let’s be honest — we’re a visual bunch. Good branding, clean graphics, and scroll-stopping photos go a long way. If your visuals are off, people will assume your service is too.
Tip:
Use Canva. Book a mini brand shoot. Stick to a few colours and fonts. You don’t need to be a designer, but you do need to look consistent.
❌ What’s Feeling a Bit… Outdated
- Relying Only on Facebook
Yes, lots of people still use Facebook — especially older audiences. But if that’s your only platform? You’re probably missing out on younger customers, creatives, and trend-savvy buyers who live on Instagram and TikTok.
Tip:
Pick one or two platforms your audience actually uses — and show up there with intention.
- Flyers with No Follow-Up
Print isn’t dead — but random flyers with no call to action, no vibe, and no digital trail? They’re not doing much anymore.
Tip:
If you do print stuff, make sure it leads somewhere (like a QR code to your Insta or a discount code on your site). Make it part of a bigger picture.
- TV & Radio with No Strategy
Still spending thousands on radio spots or TV ads without knowing if they’re working? That budget could probably go further elsewhere — especially if you’re a small biz.
Tip:
Try paid social ads, influencer collabs, or even Google ads. The best part? You can actually track the results.
- Posting Just to Post
No shade, but “Happy Monday!” posts with stock photos aren’t doing anything for your brand. Random posting with no purpose = wasted time.
Tip:
Before you hit “share,” ask yourself:
- Who is this for?
- What’s the point?
- Does this help build trust, connection, or sales?
If not, skip it or tweak it.
🚀 Wrapping It Up
Marketing in Malta doesn’t need to be complicated — it just needs to be intentional. Know your audience, show up with clarity, and don’t be afraid to shake off the old-school stuff that’s no longer serving your brand.
If you’re not sure where to start (or what to stop doing), that’s where I come in.
Versatile Marketing Consultancy is here to help you market smarter — not louder.
👉 Ready to level up your brand? Let’s chat!
