Marketing in Malta: What’s Working

Marketing in Malta: Some businesses in Malta are nailing their marketing — others are hanging on to old-school strategies that don’t really work now. Some businesses are absolutely nailing it — showing up online, building loyal followings, and creating real connections. Others? Still stuck in the “print flyer and pray” era.

As someone working with brands right here on the island, I see it all the time: the stuff that works now vs the things we probably need to leave behind. So, here’s a no-BS breakdown of what’s actually getting results in Malta right now — and what’s not.

✅ What’s Working Right Now

1. Being Real Online

People want to see the person behind the business. Whether you’re a one-woman show or a small team, showing your face and sharing your story builds trust (and curiosity). And in a tight-knit place like Malta, that matters.

Tip:
Don’t overthink it. Post that behind-the-scenes photo. Talk to the camera on stories. Let people get to know you.

2. Word-of-Mouth — But Make It Digital

Word-of-mouth is still huge here, but now it looks more like WhatsApp chats, tagged Instagram stories, or someone recommending your biz in a Facebook group. If people love what you do, they’ll talk — online and off.

Tip:
Make it easy for people to share your stuff. Create a vibe worth talking about. Offer small “surprise and delight” moments that turn customers into fans.

3. Crystal Clear Messaging

If I land on your page and still don’t know what you do… I’m clicking out. People want fast, simple, clear messaging — not fluffy buzzwords.

Tip:
Say what you do, who it’s for, and why it matters. Be specific. “Helping beauty brands stand out online” says way more than “digital solutions for businesses.”

4. Looking the Part

Let’s be honest — we’re a visual bunch. Good branding, clean graphics, and scroll-stopping photos go a long way. If your visuals are off, people will assume your service is too.

Tip:
Use Canva. Book a mini brand shoot. Stick to a few colours and fonts. You don’t need to be a designer, but you do need to look consistent.

❌ What’s Feeling a Bit… Outdated

1. Relying Only on Facebook

Yes, lots of people still use Facebook — especially older audiences. But if that’s your only platform? You’re probably missing out on younger customers, creatives, and trend-savvy buyers who live on Instagram and TikTok.

Tip:
Pick one or two platforms your audience actually uses — and show up there with intention.

2. Flyers with No Follow-Up

Print isn’t dead — but random flyers with no call to action, no vibe, and no digital trail? They’re not doing much anymore.

Tip:
If you do print stuff, make sure it leads somewhere (like a QR code to your Insta or a discount code on your site). Make it part of a bigger picture.

3. TV & Radio with No Strategy

Still spending thousands on radio spots or TV ads without knowing if they’re working? That budget could probably go further elsewhere — especially if you’re a small biz.

Tip:
Try paid social ads, influencer collabs, or even Google ads. The best part? You can actually track the results.

4. Posting Just to Post

No shade, but “Happy Monday!” posts with stock photos aren’t doing anything for your brand. Random posting with no purpose = wasted time.

Tip:
Before you hit “share,” ask yourself:

• Who is this for?
• What’s the point?
• Does this help build trust, connection, or sales?

If not, skip it or tweak it.

🚀 Wrapping It Up

Marketing in Malta doesn’t need to be complicated — it just needs to be intentional. Know your audience, show up with clarity, and don’t be afraid to shake off the old-school stuff that’s no longer serving your brand.

If you’re not sure where to start (or what to stop doing), that’s where I come in.
Versatile Marketing Consultancy is here to help you market smarter — not louder.

👉 Ready to level up your brand? Let’s chat!